ARTICLES AND NEWS
Reels/TikTok for Marketing
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. How is your business currently performing on social media? Have you checked your insights to see what your audience responds to the most and what they ignore? It’s time to take a step back...
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How AI is Total Game Changer for Small Business
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Artificial intelligence has been slowly making its way into every industry over the years and revolutionising each one. Our latest disrupter is ChatGPT (Beta3), this new AI...
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How to Protect Your Business From Cybersecurity Threats
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Australia is the sixth hottest target of significant cyberattacks, according to a study conducted by cybersecurity company Specops Software. The study revealed that the country has...
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Christmas Marketing Checklist
Article written by Hannah Stack, Business Advisor, Western Sydney Business Centre. It’s November which means Christmas is around the corner and the final business year is coming to an end… 2022 has been another big year for small businesses. This time of year business...
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Social Media Tips
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. There is no doubting that social media pages are getting harder and harder to manage for small business owners. The platforms are constantly changing as is what works/doesn’t when it comes...
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Business in focus – True Blue Stitches
For this month’s Business in Focus we will be interviewing Robyn from True Blue Stitches. True Blue Stitches is a family-based business in the Hawkesbury District. Robyn established this business in 2019 after deciding to leave the corporate world and follow her...
read moreBusiness In Focus- J&M Costa
For three generations J&M Costa has been serving the Nepean area. What started with John Costa with his electrical installation and contracting business in 1964, to what is now known as J&M Costa Enterprises operating from their Penrith head office. Now employing over...
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Business in Focus – Moon Sahra
Moon Sahra is an e-commerce store selling only the highest quality beauty products online, and the founder who we are interviewing this week is Marina. Born out of a trip to Morocco where Marina stumbled upon the purest argan oil, which is as rare as finding a pot of...
read moreBusiness in Focus – Brain Wise Learning
Business in Focus – Brain Wise Learning Our Business in Focus is a series of focused on our small business clients which we helped through the digital solutions program. For this week’s ‘Business in Focus’ we are interviewing Monique who is the owner of Brain Wise...
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Google Ads vs Social Media Ads: Where to Invest?
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre In this digital age where organic reach is continuously dropping, paid advertising has been the life-saving option for most businesses. The two major advertising platforms...
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