Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre.

What is the most difficult aspect of running any kind of social media campaign? Generating new ideas.

Marketers must manage multiple social profiles and keep them up to date with new posts. It’s difficult. Your followers are hungry for good new content, and you must deliver on a regular basis.

That is why brands should have a variety of social media ideas on hand. We’ve compiled a list of social media ideas for businesses of all sizes.

1. Share content created by your fans and followers.

Sharing user-generated content is an excellent way to provide your fans and followers with a new perspective on your brand while also strengthening your relationships with your customers and leads.

User-generated content is an excellent social media marketing strategy because it demonstrates to followers that you are not the only one who thinks your company is fantastic.

2. Hold a contest or a giveaway.

People like everything “free.” According to Tailwind data, 91% of Instagram posts with over 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis grow 70% faster than those that do not.

3. Leverage “reactions” on Facebook.

The reaction button is one of Facebook’s most entertaining features.  Instead of simply “liking” a post, users can now select from “love,” “haha,” “wow,” “sad,” and “angry.”

Though these buttons are typically used to respond to content from friends and family, brands can also use them to engage their followers and gauge interest or feelings about a specific topic.

4. Use more emojis.

Using emojis in your social media posts can be a great way to engage your audience while also having some fun.

Emojis in tweets can boost engagement by 25.4%, and in Facebook posts, they can improve engagement by 57%, according to HootSuite.

If you intend to use emojis in your social media posts or responses, it is critical that you select relevant emojis that you understand.


If you’re sick of posting the same old content, try some of these social media ideas. Brands should never feel compelled to limit themselves to a single type of content. With so many options available, your social feed should never feel boring.