Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre.
How is your business currently performing on social media? Have you checked your insights to see what your audience responds to the most and what they ignore? It’s time to take a step back and come up with a marketing plan for your social media. Have you considered Reels and TikTok?
You may have found that organic posts on Facebook and Instagram just aren’t performing as well as they once were. This is why REELS are so important now from a marketing perspective! If you are familiar with TikTok, then you have a good idea of how Reels work. I see so many businesses not taking advantage of the organic reach of both Reels and TikTok, and it’s 90% of the time the reason why their social media isn’t performing. You could be producing great content but just posting it in the wrong area.
The Instagram algorithm will do everything it can to promote Reels right now. Since Instagram wants more people using Reels to compete with TikTok, it will promote your content to more of your audience (and also your external audience). The result for you is increased engagement which in turn results in more potential customers. Reels and TikTok are a great way of showcasing what your business is about, and it’s a great way to show some personality and make it your own. I always say that entertaining or educating (or both) are the way to go when it comes to your posts.
Trending Reels, just like trending TikToks, provide the opportunity to go viral which can exponentially boost your audience. Trends can vary by songs, edits, effects or filters, so pay attention to what is popular in your niche and create your own version. The benefits of Reels/TikTok make it clear that this is an opportunistic way to grow your following. A larger audience means more potential customers. The benefits of being an early user on these platforms are endless. Video content is much more engaging than photos!
To learn more about these features and how they can benefit your business, please feel free to get in touch at any time!